Rider Support & Discount Codes

2025 Ride Engineering Rider Support is now accepting applications

From their email:
Resumes can be sent to racesupport@ride-engineering.com with the subject: SPONSORSHIP REQUEST.
We encourage the previous two years of detailed race results (class, # of riders on gate, series, track name, and result).
One or two photos of the rider and current bike/trailer/etc. is also ideal.
Please allow 2-4 weeks for a reply.
Note, you can also submit through mxsponsor.com by following their guidelines.
 
The fly rider support is very good also. 40% off fly, gaerne, Scott, all ballz and some others. Also includes 30% Alpinestars.
 
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Troy Lee (both bicycle and moto)
It looks like there are a couple of choices and open only until 12.1.24
(If you're not aware Troy recently repurchased his company from a private equity firm)
 
There is a guy on Vital with the handle lumpy790.
He owns MotoHose and he recently posted this.

The only thing I would add would be to occasionally touch base with them.
A short email with a pic and a nice comment. Help them remember you

Great piece if you want to get some sponsors.
MS




So what kind of info do the companies want to see?

“The basic info...... (contact info, phone, email, class, district, series raced) ..... and I think there should also be a section on what they, the athlete, can do for you (the company). Whether it be setting up a product display at the track or handing out gift certificates at local races…they should want to feel more a part of the company.

Keep in mind that sponsorship budgets are driven by sales and sales only!”

“PROPER SPELLING. For school age racers, we would like to know their school level and grades. We want to promote their future as well.”

“The most important thing for someone to include in their resume is a list of results, especially from national events. I get resumes all the time full of beautiful photos, but if I don't see any results, they end up in the round file.”

“It’s awesome when kids add the report cards to their resumes and show that they try just in hard at school as they do on the track.”

One thing that nearly everyone agreed on was that keeping resumes down to a manageable size was important. One page for the resume, along with a cover letter is about the maximum. They pretty universally also said that they don’t want or need videos.

“Just present a clean looking resume with history, bio, portrait and riding photos, goals in racing, and what your going to do to represent us in a professional manner on an off the track.”

“Photos are good but it's not necessary to overload us with them. Videos we can do without. We have thousands of resumes to go through and not enough time to look at videos.”

So what are the most common mistakes riders make when sending in a resume?

“Avoid grammatical errors and have a little knowledge about each company's sponsorship programs / products. Most of the companies in our industry have all the info you need on their website for sending resumes in. Please do a little research before you call/email us to inquire about sponsorship.”

“I can’t tell you how many resumes we receive that don’t have the rider’s address, telephone number and/or email address. We were willing to sponsor the rider, but we weren’t able to communicate to the rider that he was accepted. Always - MAKE SURE TO INCLUDE YOUR CONTACT INFORMATION!”

“Do not put every race results you have ever entered, that’s my biggest pet peeve.”

“Excuses, and listing poor results.”

“DON’T submit a resume asking for support when in truth you don’t race any events! That’s the best way to earn a bad reputation in the industry. We require our riders to submit their results quarterly. If you are unable to race your series, you MUST notify your sponsor!”

Want to absolutely ensure you don’t get any support? You can follow in the footsteps of riders in front of you.

“Racers who give sponsors the line, ‘Don’t you know who I am?’ That’s the fastest way to get on the bad side of a potential sponsor.”

“We got a ‘resume’ hand-written by a six-year-old. While I am sure the parents thought it was cute, it was essentially useless.”

“Resumes on napkins, resumes with someone else’s results and pictures.”

“I had a nice lengthy communication with B class rider who got upset because his friend who was not winning races was getting the same sponsorship offer. He was not asking for a better offer but rather complaining about his buddy. We had to give him a quick Marketing 411 crash-course.”

How can you make yourself stand out from the crowd in a positive way? Our panel had some suggestions.

“Just be honest on your resume and let things unfold the way they're meant to be. Most of the rider support coordinators have a lot of knowledge when it comes to results and big events so you will get busted if you try to B.S. your way through the resume.”

“It is just like a job application, treat it as such.”

“Racer support is a give-and-take relationship. The more you represent your sponsors in a positive light, the more benefits you’ll receive in the long-run. Don’t expect to take and not give back in return. This is a small industry and reports of bad sponsorship representation spread fast.”

“Look for the race support staff from companies that you are interested in when you attend major events. Walk up and introduce yourself and make a good impression on them. That way, when they are sorting through the thousands of resumes they receive at the end of the year, you will have a much better chance of being remembered. Also, send your sponsors updates on your race results on at least a monthly basis so they know you are working hard and representing their brand at the races.”

“It’s always good to throw in a little extra bonus and tell the company what good results you have had using their product. Another good one is when people send in photos and they already have your product on the bike. Brownie Points!”

“Explain what you can do for your sponsors as far as exposure at the tracks, more and more people ask for small banners. Be loyal. Stay with your sponsors if they take good care of you. Changing gear sponsors every year is not a good statement.”

“Winning races and state or regional championships help, but winning is not everything. Brand's exposure counts more. I prefer a bottom 20 rider with our logo on the bike and helmet than a class winner with no return.”

That’s it. Hopefully you picked up some tips that will help you understand what sponsors are looking for, what your responsibilities as a sponsored rider are, and you can go out and score some deals for next year.
 
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