hershey
PR Elite
I'm no expert but I ran across this post. It is for car racing but many could apply to mx. Just cool ideas to be different and draw crowds. Chillitown incorporates many new and different ideas and it works well, here are some more .
http://mandeepauch.com/2015/10/22/85-ideas-every-racetrack-should-try/#more-147
http://mandeepauch.com/2015/10/22/85-ideas-every-racetrack-should-try/#more-147