This is a very interesting topic. I wonder how will local shops rank? Should they be supporting local racing? Should the big shops be supporting local racing better? I personally didn't even know about Rocky Mountain until they rolled out the OMA cards.
Kames now has online shopping so I think that will boost their sales. I shop there if I'm in a hurry for something but I try to save money and go rmatv when not in a hurry.
E Bay & Amazon for 80% takes 30 sec. two days later its on the front porch with no shipping cost or sales tax. Irony Pony is local to me so good for incidental purchases, they used to have more mark down (and more MX) deals but have reallocated most of their floor space to new bike sales. But a good source for "SHOWROOMING" and you get lucky occasionally on deals.
Keep the feedback coming. Don't forget the poll up top. Rocky Mountain is in a commanding big box lead. They're proving you can support pro racing and local racing. Still nobody seems to be tapping in to the non-racer market. If RM ever figures this out it may be lights out for everyone else.